Daniela Gregis, 1 of 1
a little insight into a line I feel so lucky to buy for the store, wear, love and live in
Daniela Gregis is probably one of the most luxurious brands that you most likely have never heard of. Why is that?
Because this brand is the ultimate in whisper quiet luxury— it never advertises, has no instagram or shoppable website. They don’t sell to department stores, but instead, choose small boutiques dotted all over the word— stores that understand and deeply appreciate the quality of her fabrics, the craftsmanship of her handmade products, the versatility of a garment that is so beautifully made, that it can be worn inside out (!!)
Daniela is the original sustainable designer. Not a scrap of fabric goes unused. Each piece is woven, crocheted into handbags, pouches, belts… saved to be stitched as a colourful patch into dresses seasons later, or preserved as a square for cocktail napkins (that they’ll serve you the most beautiful cup of tea on, or gift you wrapped around a homemade cookie)
I feel so very lucky, and so proud to carry it at Boboli.
As a mother who works with her daughters, it is such a pleasure to get to work with Daniela’s daughter, Marta (… who looks like her twin). I’m not going to lie… the buy is daunting— every piece is available in so many different fabrics, colours, and price points. And! They’re truly old school— everything is hand written, and photos are (politely) declined. I absolutely depend on Marta’s guidance — she never steers me wrong.
There are few lines more satisfying to receive (not only because everything arrives smelling like beautiful laundry, washed and individually wrapped with such extreme care that customers never get to see) but because there’s always an element of surprise— I never know exactly how it will look all together on the rack, because each buyer can interpret every season so differently. It feels a little like Christmas unboxing it. I must say, (well, I think I always say this) but the colours, and patterns this season are particularly special. Seeing it all on one rack makes me so happy.
As if alllllll of this wasn’t enough… to make me love them even more, every season they close out a restaurant and invite all of their stores to a beautiful dinner in Paris. We reconnect with buyers from all over the world, compare notes, drink too much wine, and have the BEST time. Lucky, lucky me.
Xx, Margie
*the* DG